Trade Ally Program

What is a Trade Ally?

A Trade Ally is a trusted contractor, installer, vendor, or service provider that works in partnership with a utility to support energy efficiency, demand response, or electrification programs. Trade Allies help educate customers, recommend and install eligible technologies, ensure work meets program standards, and assist with incentive or rebate processes.

Why become a Trade Ally?

  • In-Person Program Training – Stay current with program requirements and best practices
  • Direct Utility Contacts – Quick access to answers for utility-related questions
  • Expert Support – Guidance from experienced energy efficiency professionals
  • Program Updates – Regular notifications on new and existing incentive programs
  • Free Website Listing – No-cost listing on RPU’s website to help promote your business

Become a Trade Ally Today!

What to do:

  • Complete the Trade Ally Application Form.
  • Email the completed form to the Trade Ally contacts listed at the bottom of this page.
  • Once your form is received and approved, your business will be added to our Trade Ally Listing.

Starting a project and looking for an RPU Trade Ally to work with?

Find an RPU Trade Ally for your project by visiting the RPU Trade Ally Listing.

 

Upcoming Events

Luminaire Level Lighting Control (LLLC) workshop 
Thursday, December 10, 2026.

Hands-on, in-person workshop is built to give you real experience with luminaire-level lighting controls (LLLCs) leaving you with practical learning you can put to work.

Learn more and register on the Lighting Controls Workshop event page.

 

Trade Ally Commercial Customer Appreciate Luncheon 
Wednesday January 20, 2027

Join us at the Rochester Golf & Country Club for our 2027 Luncheon, featuring John Kriesel, a veteran, author, and advocate, sharing his inspiring message of resilience, gratitude, and purpose.

Have questions?

Reach out to a Trade Ally Team Member:

Shae Hanson – Commercial Coordinator                                 Lydia Tate – Residential Support Specialist
shanson@rpu.org                                                                   ltate@rpu.org 
507-280-1618                                                                            507-280-1537

Contact Us

RPU Service Center

4000 East River Rd NE
Rochester, MN, 55906

Business Hours

RPU Service Center Lobby Hours:
Monday-Friday 8am-4:30pm

RPU Customer Care by phone: 507-280-1500
Monday-Friday 8am-5pm

Email us

Report an Outage

Electric Outage: 507-280-9191

Water Outage: 8am-5pm:
507-280-1500

Water Outage: 5pm-8am:
507-280-9191